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branding performance advertising

In addition to performance-based types of advertising - which are principally conversion driven - online advertising with ad creative like banners or buttons are mainly used for brand building. The intention of the 24advantage foundation in 2009 was to merge sales ratio and branding objectives. Thatís because we call our solution "branding performance advertising". We not only help our clients to increase their sales volume, but give them the opportunity to benefit from significant branding effects simultaneously.

Advertisers (online shop owners e.g. provider of online-shops) therefore are doubly benefitted : They keep further on the proven branding efficiency of graphic ad-tools and now have the additional chance, to valuate and pay accordingly to the view-performance of ad-tools. Establishing of brands and necessary sales yields are no longer in any contradiction to each other. You may notice practically no wastage as you only pay commission for business realized.

View thru was mainly developed in the area of Affiliate Marketing. As part of the Online-Marketing-Mix, Affiliate Marketing has for many years focused nearly exclusively on performance-advertising and certainly will continue to be a major focus in the future.