performance advertising case study - 1&1 internet, inc.

actual situation in april 2010

After a successful performance advertising relationship with 1&1 in Germany had been established, we were asked to expand the partnership to markets like USA, France and United Kingdom. In these countries 1&1 exclusively offers hosting and server solutions’ making them the world’s leading Webhosting Company.

campaign objectives

Transferring the experiences of the German market to other the countries is quite difficult as every market has its own characteristics. In the first step we had to develop a feeling for those characteristics (what is the best way to address target audiences in the USA, France and Great Britain).

preperations

clearance of the 1&1 view through guidelines with the affiliate marketing agency

determination of target audiences and development of a detailed media schedule to create sufficient coverage by using the best performing ad creative

preparing our internal tracking solution for continuous campaign analytics and optimization